18 Search Engine Optimisation tips, tutorials, techniques & resources
Tips for Attracting Local Clients
"Most web designers work with clients from all over the country or even all around the world. While it certainly allows the designer to expand his or her marketplace, there are sometimes competitive advantages that exist when targeting work from local clients. Because local marketing is sometimes overlooked, I wanted to put together this list of suggestions for doing more work in your own backyard."
Search Engine Traffic & New Blogs
"I’ve learned a number of things about search engine traffic and blogging through this experience that I believe can be encouraging to new bloggers that are struggling to draw traffic from search engines."
A Good Meta Description is Hard to Find
"Everyone knows that the
tag is the most important element on a web page for SEO, right? But what of the meta description, which provides the text summary for each result (the snippet)? It's far more important than many web designers seem to think."</p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.seomoz.org/blog/why-does-your-search-traffic-suck-the-6-most-likely-reasons'>Why Does Your Search Traffic Suck? The 7 Most Likely Reasons</a></h4><p class='author'>SEOmoz</p><p class='description'>"I'm sure there's another 20 one could add to this list, but I'm hoping it will at least provide a good starting roadmap for those who are having no success whatsoever with their SEO efforts."</p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://blog.purevisibility.com/2008/02/5-must-have-seo-plugins-for-wordpress/'>5 Must Have SEO Plugins for WordPress</a></h4><p class='author'>Own Page One</p><p class='description'>"When I first started building sites in WordPress a year ago I was disappointed in the quality of the Search Engine Optimization (SEO) plugins available. During that time I put several plugins to the test, and here are the five I use exclusively to optimize my WordPress sites."</p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a><a href='http://www.genkiness.com/resources/wordpress/'>WordPress</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.seobook.com/bloggers'>The Blogger's Guide to Search Engine Optimization</a></h4><p class='author'>Aaron & Giovanna Wall</p><p class='description'>"While we wrote a 300+ page book about SEO, only a dozen pages are needed to cover how to do SEO for a blog. Why? As search improves, Google and other search engines collect more data, which allows them to recommend and rank blogs based on how well people trust those blogs."</p><p class='tags'><a href='http://www.genkiness.com/resources/blogging/'>Blogging</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.smashingmagazine.com/2006/09/22/complete-list-of-best-seo-tools/'>Complete List of Best SEO-Tools</a></h4><p class='author'>Smashing Magazine</p><p class='description'>"What are the best ways to boost your position in search engines? What keywords should you use on your web-pages? And which tools should you use to improve the quality of backlinks, link popularity and Google Pagerank? We deliver answers. Here is the list of the most useful SEO-tools you might be willing to use, developing and optimizing your next web-site."</p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.smashingmagazine.com/2007/06/05/google-pagerank-what-do-we-really-know-about-it/'>Google PageRank: What Do We Know About It?</a></h4><p class='author'>Smashing Magazine</p><p class='description'>"Over the last weeks we’ve done an extensive research and selected dozens of facts and suggestions about PageRank, which seem to be true in practice. Besides, we’ve collected academic papers related to the issue - such as scientific proposals for better search results (such as Topic-Sensitive PageRank); you’ll also find references to mathematical background of PageRank as well as 16 useful PageRank tools you can use to analyze and track the ranking of your web-projects."</p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.smashingmagazine.com/2007/05/28/golden-rules-of-linkbaiting-principles-strategies-and-effective-rules/'>Golden Rules of Linkbaiting</a></h4><p class='author'>Smashing Magazine</p><p class='description'>"Let’s take a look at non-trivial and most effective rules, principles, techniques, strategies, methods, examples and resources related to link baiting. Among other things this overview will cover the aspect of effective copy writing as well. Golden rules of linkbaiting - in a comprehensive overview."</p><p class='tags'><a href='http://www.genkiness.com/resources/linkbait/'>Linkbait</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.searchenginejournal.com/niche-marketing-and-link-building-resources/6535/'>Niche Marketing and Link Building Resources</a></h4><p class='author'>Ann Smarty</p><p class='description'>"The best things about niche link building is that it is (1) highly effective, (2) looks natural, and (3) lets you find targeted audience and like-minded people who will then cite you and link back to your site."</p><p class='tags'><a href='http://www.genkiness.com/resources/link-building/'>Link Building</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.digital-web.com/articles/mind_your_phraseology/'>Mind your phraseology!</a></h4><p class='author'>Christina Wodtke</p><p class='description'>"Controlled vocabulary is aimed at getting people to what they are seeking. No matter what crazy thing they type in the search box. Let's see it in action."</p><p class='tags'><a href='http://www.genkiness.com/resources/information-architecture/'>Information Architecture</a><a href='http://www.genkiness.com/resources/search/'>Search</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a><a href='http://www.genkiness.com/resources/usability/'>Usability</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.digital-web.com/articles/external_search_engine_usability/'>Three Ways to Improve External Search Engine Usability</a></h4><p class='author'>Jeff Lash</p><p class='description'>"One of the most important details that server logs show is which search engines visitors use to get to the site, and which search terms visitors enter. Checking this information is an extremely useful, fascinating, and almost voyeuristic endeavor that has become a hobby in and of itself."</p><p class='tags'><a href='http://www.genkiness.com/resources/search/'>Search</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a><a href='http://www.genkiness.com/resources/usability/'>Usability</a><a href='http://www.genkiness.com/resources/user-testing/'>User Testing</a></p></li> <li style='display:block; clear:both'><h4><a href='http://seo2.0.onreact.com/top-10-seo-myths-v2'>Top 10 SEO Myths V2</a></h4><p class='author'>SEO 2.0</p><p class='description'>"When I posted the article “Top Search Engine Optimization Myths” I was greeted with an incredible amount of criticism, mainly due to some details from the article which just show that it has been written a while ago. Thus I decided to update, “remix” the article and republish my version of the top 10 SEO myths."</p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.unitedworx.com/articles/seo/top-search-engine-optimization-myths'>Top Search Engine Optimization Myths</a></h4><p class='author'>Cyprus Web Design</p><p class='description'></p><p class='tags'><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.digital-web.com/articles/seo_and_non_html_sites/'>Search Engine Optimization and Non-HTML Sites</a></h4><p class='author'>Alan K'necht</p><p class='description'>"What’s the good of building a great-looking Web site that no one knows about, or can find? Unfortunately, that is the reality of building Web sites entirely in Flash."</p><p class='tags'><a href='http://www.genkiness.com/resources/flash/'>Flash</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.alistapart.com/articles/accessibilityseo'>High Accessibility Is Effective Search Engine Optimization</a></h4><p class='author'>Andy Hagans</p><p class='description'>"I have been a search engine optimizer for several years, but only recently have become infatuated with web accessibility. After reading for weeks until my eyes became sore, and painstakingly editing my personal website to comply with most W3C Web Content Accessibility Guidelines, I have come to a startling revelation: high accessibility overlaps heavily with effective white hat SEO."</p><p class='tags'><a href='http://www.genkiness.com/resources/accessibility/'>Accessibility</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.alistapart.com/articles/seo'>Using XHTML/CSS for an Effective SEO Campaign</a></h4><p class='author'>Brandon Olejniczak</p><p class='description'>"Improve your search engine ranking by harnessing the benefits of well-authored XHTML and using CSS to boost your code-to-content ratio."</p><p class='tags'><a href='http://www.genkiness.com/resources/css/'>CSS</a><a href='http://www.genkiness.com/resources/html/'>HTML</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li> <li style='display:block; clear:both'><h4><a href='http://www.sitepoint.com/article/accessible-search-friendly-site'>Secret Benefits of Accessibility Part 2: Better Search Ranking</a></h4><p class='author'>Trenton Moss</p><p class='description'>"Think accessibility is just about helping human visitors use your site? Think again! As Trenton reveals, many accessibility techniques can aid search spiders, to help boost your search rankings, too."</p><p class='tags'><a href='http://www.genkiness.com/resources/accessibility/'>Accessibility</a><a href='http://www.genkiness.com/resources/search-engine-optimisation/'>Search Engine Optimisation</a></p></li></ul> </div> <div id="footer"> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-1167344-2"); pageTracker._initData(); pageTracker._trackPageview(); </script> </body> </html>