10 Email tips, tutorials, techniques & resources
10 Tips For Your First Email Campaign
"Sadly, I’ve seen too many web designers dive into their first email marketing project before doing the proper planning. There are some basic things you need to square away before you send your first email newsletter."
The Principles of Beautiful HTML Email
"As web designers, we're used to designing for the particular constraints and capabilities of web browsers, and there's a ton of great advice out there to help. HTML emails are a different story, though -- they've often been the black sheep of the web design world, and have either been ignored or actively repelled."
9 best practices for email design
"Here are some basic best practices to follow when designing for emails that will ensure your work displays as intended."
The Seven Deadly Sins of Email Marketing Management
"As with most technologies, email marketing can be a double-edged sword. As a communication channel, it is easily abused by ill-willed spammers, giving it a dirty name. To avoid being painted with the same brush as the bad guys, there are a few pitfalls to avoid when it comes to maintaining your most precious treasure, your list of opted-in addresses."
Graceful E-Mail Obfuscation
"Most e-mail obfuscation techniques I’ve tried tend to be bothersome and time-consuming to implement because they have to be applied to each and every e-mail address that you want to protect. Most require you to use lengthy inline script elements and inline event handlers. They may also invalidate your markup."
Win the SPAM Arms Race
"SPAM is evil, moronic, and pervasive, but help is on the way. All it takes is a bit of JavaScript, a smidgen of PHP, and the ten minutes it takes to read this short, sweet tutorial. Reduce dreck mail with Dan Benjamin’s easy-to-implement address encoder."
CSS and Email, Kissing in a Tree
"Despite prevailing wisdom to the contrary, you can safely deploy HTML emails styled with good old-fashioned CSS. If you’re not content to roll over and use font tags in your HTML emails, read on."
Plain text email templates and formatting tips
"Not everybody has an email client that can show HTML, and some people just prefer plain text. We got permission from the creators of three really well designed plain text newsletters to share modified forms of their format with you, which should save you some time and make sure that your plain text readers aren't missing out."
Best Practices For Bulletproof E-Mail Delivery
"Have your e-mails already been flagged as spam, although you’ve sent a seemingly legitimate proposal to your client? Have you ever wondered why the efficiency of your newsletter campaigns suddenly dropped down? In both cases you deal with a problem which is harder to get done with than you think it is: bulletproof e-mail delivery."
Ensuring your HTML emails look great and get delivered
"In this article, David Greiner explains what you need to do to ensure that your emails not only look great in today’s email clients but also actually make it to where they’re going."