4 Branding tips, tutorials, techniques & resources
The Benefits of Mixing Branding and Usability in a Design
"Including branding in the whole website design could also improve usability, making a particular website a more comfortable place to surf through. Many companies are taking advantage of this, Apple, for example, is not only successful because of a beautiful design but they also combine easiness and first class interaction design to the whole branding and marketing strategy on the web."
The Effect of Website Typeface Appropriateness on the Perception of a Company’s Ethos
"This study investigated the effect of website typeface appropriateness on the perception of the site’s company. Results indicate that typefaces that are high in appropriateness should be used for websites. Neutral and low appropriate typefaces significantly decreased the perception of the company as judged by professionalism, believability, trust, and intent to act on the site."
Corporate Identity Manuals & Guides
"The protection of visual identity is probably one of the most important issues when it comes to developing concepts in which corporate identity (CI) is used. Both in web design and in print - corporate identity manuals are supposed to give designers precise guidelines on how logotypes, colors and typography should be used. Basically for one simple reason: to promote the visual identity in the most convenient, consistent and efficient way and make sure no mistakes are done."
Maintaining your Personal Brand Online
"Maintaining a personal brand using your own name or alias can actually be easier than maintaining a corporate brand, especially when it comes to social networks or blog comments. Using a company name within blog comments or setting up Facebook groups for a company often has that "spammy" feel to it."