4 Advertising tips, tutorials, techniques & resources
Scylla & Charybdis
"When advertising requirements are gathered and understood early on in a product life cycle, you will create a powerful experience for your audience and lucrative one for your advertisers."
Google AdSense: Facts, FAQs and Tools
"We’ve spent several hours, trying to find out, what might increase your Google AdSense income and which tools you can use to observe and track your revenues. We’ve selected the key-points of successful stories and useful tips as well as Google AdSense sites and services you can use on a daily basis. Let’s take a look."
Study: 6% of People Online Contribute 50% of Display Ad Clicks
"Those people who click heavily have a number of other characteristics of note. "Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000," the study said, and they "are also relatively more likely to visit auctions, gambling, and career services sites – a markedly different surfing pattern than non-clickers.""
Typography and Web Advertising: Making Every Opportunity Count
"First, web ads must have content that matters to the target. Nothing is more important than a message that is fundamentally a mirror in which the target will recognize himself. Second, the presentation of the ad must be compelling, as well. Simplicity of presentation is critical, as well as visual difference. Our job is to craft a design that is distinct from its surroundings, and therefore noticeable."